Improving Instagram notification management with machine learning and causal inference

We’re sharing how Meta is applying statistics and machine learning (ML) to improve notification personalization and management on Instagram – particularly on daily digest push notifications. By using causal inference and ML to identify highly active users who are likely to see more content organically, we have been able to reduce the number of notifications [...] Read More... The post Improving Instagram notification management with machine learning and causal inference appeared first on Engineering at Meta.
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